Welcome. I’m Denise

By day I am an experience designer and executive producer for some of the top brands in the world. My sweetspot - turning events into experiences that have impact.

I am the founder and chief experience officer of an event production collective, Twofold Story.

I am also more than my day job. I am a multi-faceted creator; a doodler, an occasional abstract artist, and a very committed dog mom.

I work with a strategic mindset and a service-based heart.

EVENTS

WORK

ART

WORKS

I have spent many years asking a single question

WHY

I’m a hybrid in the event world.  Part strategist, part experience designer – throw in an executive producer and you get someone obsessed with experiences that make sense and cents at every touchpoint.

I think like a journalist and deliver like a ninja and I love to create memories and meaning for humans through experiences. And yeah, I’m also an abstract artist passionate about colorful exploration.

In 2024, I began helping agencies, AV companies and cause related brands, beyond just working in a freelance capacity. I have curated production teams to take projects from concept to fruition. I am now doing experiential work under an updated moniker, Twofold Story - which captures the spirit of Denise Cannon and colleagues.

That said, here’s a bit more about me.

  • I spent 14 years in experiential agencies rising to VP of Production/Activation at Jack Morton Worldwide

  • I lived in Hong Kong for 3 years on assignment for Jack Morton Worldwide. I have done freelance work for George P Johnson, Sparks, Campos Creative Works, SFG Productions, STADM.

  • I’ve worked with CEOs, Heads of State, 2 Astronauts, Best Selling Authors, Actors, Poets, Young Entrepreneurs, Politicians, A Woman Who Trekked Everest - the list goes on

  • I’ve launched campaigns and brand strategies, spearheaded award-winning experiences,
    created viral flashmobs, produced every sort of media, and used events as fundraising vehicles.

  • I am a crazy doodler - especially when I am processing ideas

  • The longest/shortest travel experience I’ve had was to and from Brazil to Los Angeles in 36 hours

  • I’ve been featured in Voyage LA interview and Life Science Leader

  • My licenses and certifications include a PCC credential from iPEC Professional Coaching,   ThinkWrong certified “Wrong Thinker”, as well as being a member of the Shift Thinking community. I am a founding member of the World Experience Organization - the world’s most creative group of experience designers in all facets of the experience economy.

  • And finally, I am an abstract artist. You can see some of my work here.

To learn more about Denise’s experiential work, visit Twofold Story

About Denise.